CLIENT
Philip Morris International
AGENCY
Wunderman Thompson
MY ROLE
Lead UI/UX Designer
DELIVERABLES
User Experience
Logo Redesign
User Interfaces
Wireframes
Prototypes
Illustration
VPM LOYALTY
01. Philip Morris International (PMI) is a leading international tobacco company, with a diverse workforce of around 73,500 people who hail from every corner of the globe.
The VPM Loyalty platforms is one of the most powerful tools PMI has to engage with PMI retailers in Vietnam.
We aim to achieve innovation and a friendly mobile experience for our target audience while promoting the brand.
02. Our challenge was to create a platform that conformed to the visual elements of the brand.
After carefully studying the brand and the product, we came up with a persona of an user of this app
Being the first thing users see after signing up for the app, the Home page sets the mood for the rest of the app. It also lets people see the most important information from PMI. We made sure not to overwhelm users with too many information in this page.
