CLIENT
KAO
AGENCY
Dentsu
MY ROLE
Graphic Designer
DELIVERABLES
Graphic Design
Art Direction
Key Visuals
Packaging Design
LAURIER
KAO Vietnam introduced a fresh line of sanitary products, featuring innovations such as the Laurier Fresh and Free Winged Super Thin, Laurier Fresh and Free Thick Winged, Laurier Fresh and Free Winged Night, and Fresh and Free Super Winged Night variants. Dentsu Vietnam was tasked with assessing the packaging and creating a set of key visuals and TV commercials to convey the essence of these new products. The overarching message is centered around Laurier's utilization of advanced Japanese technology to empower women.
Key Visuals
Key Visual for Day products
Key Visual for Night products
Packaging
