CLIENT
Focus Travel
MY ROLE
Graphic Designer, Art Director
DELIVERABLES
Logo
Brand Identity package
Art Direction
FOCUS TRAVEL
After 25 years of establishment and development, Focus Travel has marked a significant milestone with a new brand identity. The predominant blue color is inspired by the rivers and oceans, which the company has always focused on. The stylized letter "F", taken from the first letter of the company name, Focus, is designed like a flag bearing the mark of a pioneer and the spirit of always being ahead.
Committed to connecting travelers and fostering the growth of Vietnam's waterway tourism, Focus Travel is fully prepared to unlock the untapped potential of this journey.
Founded in 2000, Focus Travel is one of the few private companies in Vietnam to achieve lasting success in delivering permium travel experiences for international visitors to Vietnam and Indochina.
